Nike x Braves–Homies Half Confessions

For Nike x Braves – Homies Half Confessions, I teamed up once again with my partner in crime Roberto Brundo on creative direction. Our good friend YEEIID directed the series, with Joey from the Braves producing.

With this campaign, we wanted to capture the grind behind running, not the finish-line highs but the daily battle of bouncing back. The Berlin Braves and their runners live this reality every day: early alarms, sore legs, brutal setbacks, and small wins that barely anyone else sees.

The series of films gives an unfiltered glimpse into this fight. It shows the obsession that beats exhaustion, the choice to lace up again when everything hurts, and the resilience to keep moving no matter what. It is not about chasing one moment of greatness but about the relentless act of showing up, again and again.